Smarter Direct Marketing

Pinpoint Content is a SERVICE, not a product. This means that you have all of the benefits of ownership without the burdens of high cost and constant maintenance.  With the Pinpoint Content service you don't pay for product enhancements, support calls or re-training of staff, nor do you have the need to hire a "tech-guy" to integrate or oversee anything.

Dynamic content refers to placing content sections (offers and copy) within the communication (e-mail, letters, etc.) selected for relevance to the individual recipient. One-size fits one-group correspondence.

But dynamic content does not support one-to-one marketing communications. To change that, we add an additional component, variable data. Variable data includes recipient specific information (names, dates, etc.) from the recipient profile. We merge this data with the dynamic content to deliver individual unique communications that are specific to the recipient. Studies have shown that people responded more frequently to relevant versus one-size-fits-all correspondence.

Is dynamic content practical for you to use in your own campaigns? Rest assured that it is. Our dynamic content service makes dynamic content mailings practical for virtually anyone.

Here's how it works. First, we help you develop the template, capture your content objects and define any variables that you want to insert into any portion of the content (including the dynamic content). Next, we work with you to define the content usage rules (how the content and variable data are applied to create your correspondence). All of this is added to the repository. Following thorough tests, we are ready to go.

Using the rules you defined, everyone on your list will receive highly relevant correspondence automatically. And it works for any media (email, print, wireless, etc.)

How much content do you need? Not as much as with dynamic content systems. Because we can combine dynamic content with variable data (name, dates, products, offers, etc.) the actual content requirements are minimal compared to other systems that only use dynamic content. With this unique capability you get maximum relevancy from the content you have available.